In the short film “ Save Kids Lives " by the renowned French director Luc Besson, the protagonists make it to school in one piece. This certainly isn’t a given: every day, 500 children around the world die in road traffic. In developing nations, in particular, the number of victims is increasing hand in hand with the growing motorization trend. What can be done to stop having to lament 1.2 million road traffic deaths and around 50 million serious injuries every year? What protects pedestrians and cyclists as well as vehicle occupants? Assistance systems and autonomous driving? Or perhaps speed limits, traffic circles, and cycle lanes?
While in many countries in Africa, there are ramshackle vehicles on the road with worn tires, new cars in highly developed countries are equipped with ESC and airbags as a matter of course. The aim of the Global NCAP-led campaign “Stop the Crash” – in which ZF is also involved – is to give countries all over the world access to safety technology. According to David Ward, chairman of the campaign: “Regulating the installation of safety technology by law is the best way of reducing the number of road traffic fatalities.”
die in road traffic every day.